Roblox taps former Roku executive Parampath to aid advertising push

Roblox taps former Roku executive Parampath to aid advertising push

Roblox hires ex-Roku exec Louqman Parampath to expand advertising business targeting its young user base. The company aims to diversify revenue streams and reduce reliance on in-game currency. Ad services include video ads, digital billboards, and search ads, attracting brands seeking a large audience.

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