Roblox taps former Roku executive Parampath to aid advertising push

By Yahoo! Finance | Nov 19, 2024 at 11:20 AM EST

Roblox hires ex-Roku exec Louqman Parampath to expand advertising business targeting its young user base. The company aims to diversify revenue streams and reduce reliance on in-game currency. Ad services include video ads, digital billboards, and search ads, attracting brands seeking a large audience.

Did you find this insightful?

Bad

Just Okay

Amazing

We are preparing, please wait

New Alert

Select an alert type

Sentiment Spike

Send email alert if news sentiment changes significantly

Mentions Spike

Send email alert if has a surge in mentions

Choose sentiment spike or mentions spike or both to receive email alerts and app notification for the selected stock.
Note: Please be aware that you will receive an email only once a day, around 8:00 AM (EST), in the event of any spike.
In future if you don't want to receive any email then delete stocks added into alert section.