Reddit Crosses $2B Annual Revenue As Keyboard Warriors Finally Monetized

skankhunt42 would be proud of his contribution to this… (iykyk) 

The internet's favorite cesspool (read: Reddit) has finally grown up, printed real numbers, acted like a real company, and has authorized a $1B buyback like it’s been here before (thanks, keyboard warriors). 

(Source: Giphy) 

Q4 revenue came in at $726M, up 70% YoY, and well past what the Street was bracing for. More importantly, Reddit guided Q1 revenue to $595–$605M, which is comfortably above expectations and not the kind of range you give if you’re guessing. 

(Source: Bloomberg) 

How? It’s ads. Mostly entirely ads. See, Reddit got it’s Zuck on as it crossed $2B in annual revenue last year, nearly triple what it was doing two years ago, and none of this required turning the platform into a dancing app or stuffing autoplay video into every corner. Brands showed up because Reddit figured out how to sell attention without torching the product. Low bar in tech. Rare achievement.

The market has notices. Shares popped double digits after hours, presumably because a $1B buyback less than two years post-IPO sends a message that cash flow is real, and management isn’t nervous about the balance sheet. That said, the heavy lifting here mainly comes from the execution. Reddit’s ad tools are getting better, targeting is cleaner, and advertisers are finally comfortable buying against conversations instead of chasing influencer noise. The AI stuff exists, sure… but none of it is being sold as magic. Instead, it’s plumbing. And that’s the point. 

(Source: Imgflip) 

As for international growth, it also outpaced the U.S.. Which is a bigly win considering that where most platforms stumble. Reddit didn’t. Now does this suddenly make Reddit a Meta or Google? Of course not. But what Reddit has done is prove that it can can grow, reinvest, and return capital at the same time.

The best part is that the forums didn’t change, nor did the degenerate users change. The business finally did. And it turns out, if you stop fighting your own platform and just monetize it competently, the numbers take care of themselves. Lesson = learned. Until next time, friends… 

At the time of publishing, Stocks.News holds positions in Meta and Google as mentioned in the article.