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Pixalate Expands CTV App Database with Metrics for All 4,630 LG Apps: Bundle-ID-to-App-Store-ID Mapping, Fraudulent Bundle IDs, Historical Ad Fraud/IVT, Brand Safety, MAU & DMA Reach; Database Spans 137,458 Apps From Roku, Fire TV, Apple & Samsung TV

By Yahoo! Finance   |   1 month ago
Pixalate Expands CTV App Database with Metrics for All 4,630 LG Apps: Bundle-ID-to-App-Store-ID Mapping, Fraudulent Bundle IDs, Historical Ad Fraud/IVT, Brand Safety, MAU & DMA Reach; Database Spans 137,458 Apps From Roku, Fire TV, Apple & Samsung TV

Pixalate addresses fraud in CTV platforms by introducing Bundle ID-to-App-Store-ID mapping, enhancing app authenticity verification and fraud detection. The addition of LG Content Store apps to their database allows for better assessment of ad fraud risk.

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