PepsiCo's Bold Move: Full Ownership of Sabra & Obela Changes the Game for Fresh Dips

PepsiCo acquires full ownership of Sabra and Obela, leading dip brands, to tap into the growing demand for healthier snack options. This move allows for increased innovation and expansion in the market, signaling a strategic shift towards catering to health-conscious consumers and dominating the fresh dip category.