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NWSL title match was most-watched game in league history: How media rights deal shaped its success

By The New York Times   |   1 month ago
NWSL title match was most-watched game in league history: How media rights deal shaped its success

The NWSL championship on CBS was the most-watched ever, with 967,900 viewers. The league saw a 285% increase in regular season viewership and a 5x gain in total viewership, thanks to a $240 million media rights deal.

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