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New Starbucks CEO Brian Niccol was already worried about high prices. Now tariffs have suddenly added a bitter ingredient to his plans

By Yahoo! Finance   |   1 month ago
New Starbucks CEO Brian Niccol was already worried about high prices. Now tariffs have suddenly added a bitter ingredient to his plans

Since Brian Niccol became Starbucks' CEO, he has taken steps to boost sales, like reducing wait times and simplifying the menu. However, high prices are a major reason why customers are visiting less.

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