Netflix Announces 10-for-1 Stock Split to Broaden Investor Access

Netflix, Inc. (NASDAQ: NFLX) announced plans for a 10-for-1 stock split, a move designed to make its shares more accessible to employees and a broader range of investors following a year of strong stock performance.The split will take effect after the market closes on Friday, November 14, with trading at the new split-adjusted price scheduled to begin on Monday, November 17. Shareholders of record before the split will receive nine additional shares for every one share they currently own, leaving their total investment value unchanged but increasing their share count tenfold.

In a statement, Netflix said the decision was made to “reset the market price of the Company’s common stock to a range that will be more accessible to employees who participate in the Company’s stock option program.” The company added that the move is also expected to make the stock more appealing to retail investors who may have been priced out by its recent rally.

Netflix shares have surged 27% year-to-date, recently trading around $1,130, outpacing the S&P 500’s 16% gain over the same period. Shares rose more than 3% in early trading Thursday following the announcement, before paring gains later in the session.The split marks Netflix’s third in company history, following a 7-for-1 split in 2015 and a 2-for-1 split in 2004. The streaming giant’s shares have soared nearly 100,000% since its IPO in 2002, reflecting the company’s transformation from a mail-order DVD service into a global entertainment leader.

“Stock splits like this one are typically viewed as a sign of management confidence,” said one market analyst. “They often increase liquidity and help signal that leadership expects sustained growth and investor demand.”

The move follows similar steps by other large-cap technology companies seeking to make their shares more affordable to employees and individual investors. Analysts note that while a stock split does not change a company’s valuation, it can enhance liquidity and broaden ownership among smaller investors.

Netflix’s decision comes amid renewed competitive momentum in streaming, where strong engagement from original series and films has helped offset recent challenges. Earlier this month, shares briefly dipped after the company’s third-quarter earnings came in below Wall Street expectations due to a one-time tax expense in Brazil, but investor sentiment has since recovered. If the split were to take effect today, Netflix stock would trade around $110 per share.

About Netflix

Netflix, Inc. (NASDAQ: NFLX) is the world’s leading entertainment streaming service, with over 280 million paid memberships across more than 190 countries. Members enjoy TV series, films, and games across a wide variety of genres and languages. Founded in 1997 and headquartered in Los Gatos, California, Netflix continues to pioneer global entertainment distribution and content innovation through its proprietary streaming platform and original programming.