Move Over, Lexus: Toyota's Century Brand Takes Luxury Further

By Yahoo! Finance   |   1 month ago
Move Over, Lexus: Toyota's Century Brand Takes Luxury Further

Toyota plans to elevate 'Century' as an ultra-luxury brand above Lexus, targeting Rolls-Royce and Bentley. With the unveiling of the Century 'One of One' concept, Toyota aims to expand the brand globally from its current Japanese market presence, offering distinct designs and high-end features.

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