Mobile Devices Beating Desktops As Primary Way To Shop, Adobe Reports

By Forbes | Aug 21, 2024 at 08:06 AM EST

Adobe Analytics data indicates a shift in ecommerce from desktop to mobile devices. Mobile spending is projected to surpass desktop, with mobile expected to drive 53% of sales in the upcoming holiday season. Categories like groceries, cosmetics, and apparel are driving growth in mobile shopping.

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