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Meta to force financial advertisers to be verified in bid to prevent celebrity scam ads targeting Australians

By The Guardian   |   3 weeks ago
Meta to force financial advertisers to be verified in bid to prevent celebrity scam ads targeting Australians

Meta will now require financial advertisers on Facebook and Instagram to be verified, starting in February 2025. Businesses need an Australian financial services license number or exemption, while individuals must provide a government-issued ID. This move aims to combat investment scams and enhance transparency for users.

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