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McDonald's Spends $100 Million After E. Coli Outbreak As 'Trust And Love' Must Be Rebuilt, Says Chief Impact Officer

By Yahoo! Finance   |   1 month ago
McDonald's Spends $100 Million After E. Coli Outbreak As 'Trust And Love' Must Be Rebuilt, Says Chief Impact Officer

McDonald's is investing $100 million to restore its reputation post an E. coli outbreak. With $35 million for marketing and $65 million for supporting franchisees, the fast-food giant aims to regain customer trust and recover from the impact of the crisis.

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