Maybe Friend wasn't crazy for spending $1.8M on a domain after all | TechCrunch

By TechCrunch | Aug 10, 2024 at 01:03 PM EST

Friend, an AI startup, sparked a debate by spending $1.8 million on a domain. Experts emphasize the importance of branding for startups, stressing the impact on growth and credibility. Choosing the right domain and name can influence customer interaction and trust.

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