Mastercard-backed startup On Me wants to disrupt the $200 billion gift card duopoly

Mastercard-backed startup On Me wants to disrupt the $200 billion gift card duopoly

On Me, a startup founded by Google veterans, aims to revolutionize the $200 billion gift card market dominated by Blackhawk and InComm. The digital-first gift card product offers customization and integration with Apple Pay and Google Pay, targeting specific hobbies and diverse merchants.

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