Mars, Incorporated has officially completed its acquisition of Kellanova, bringing iconic global snack brands such as Pringles®, Cheez-It®, Pop-Tarts®, Rice Krispies Treats®, RXBAR®, and Kellogg’s® international cereal brands into the Mars portfolio. The deal unites two companies with more than a century of brand-building and category innovation, marking a major expansion in Mars’ global snacking footprint.
Andrew Clarke, Global President of Mars Snacking, said the closing represents a milestone moment for the company.
“Today marks a transformative moment and I’m excited to welcome Kellanova to Mars,” Clarke said. “United by more than a century of pioneering new categories and building iconic brands, Mars and Kellanova are joining forces to shape the future of snacking. With more than 50,000 Mars Snacking Associates and partners around the world, we’re now positioned to bring consumers more of the brands they love and new innovations, while continuing to advance our sustainability commitments and invest for the long term.”
The acquisition adds Kellanova’s billion-dollar brands, Pringles®, Cheez-It®, Kellogg’s®, to an already powerful Mars portfolio that includes SNICKERS®, M&M’S®, TWIX®, DOVE®, SKITTLES®, EXTRA®, KIND®, and Nature’s Bakery®.
Mars also expands its Accelerator division with complementary Kellanova brands such as RXBAR®, Nutri-Grain® bars, and Special K® bars, enhancing its presence across fast-growing snacking categories.Mars first announced the agreement to acquire Kellanova on August 14, 2024. Kellanova shareholders approved the transaction on November 1, 2024, and all required regulatory approvals were secured by December 8, 2025, clearing the way for the deal to close.
About Mars, Incorporated
Mars, Incorporated is a $65+ billion, family-owned global company driven by the principle that “the world we want tomorrow starts with how we do business today.” Its expanding portfolio spans pet care, veterinary services, snacking, and food brands trusted by millions of people and pets worldwide. With the strategic acquisition of Kellanova, Mars significantly enhances its capabilities, scale, and reach across the global snacking market.
At the time of publishing, Stocks.News does not hold positions in companies mentioned in the article.
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