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Mark Zuckerberg says he wants more 'masculine energy' at Meta. So, why don't more men use Facebook?

By Business Insider   |   23 hours ago
Mark Zuckerberg says he wants more 'masculine energy' at Meta. So, why don't more men use Facebook?

Studies show men view frequent social media posting as less masculine. Zuckerberg's wish for more "masculine energy" in Meta contrasts with women's dominance on platforms like Facebook and Instagram. The perception of frequent posting as feminine may deter men from being active on Facebook.

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