JCPenney borrows bold Macy's strategy to boost holiday sales

By Yahoo! Finance   |   1 month ago
JCPenney borrows bold Macy's strategy to boost holiday sales

Retailers are gearing up for the holiday season with major sales events and marketing strategies to attract customers. JCPenney partners with iHeartRadio for a holiday apparel collection, aiming to boost brand awareness. Macy's iconic events aim to drive visibility and foot traffic, despite industry challenges.

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