Jaguar's rebranding rollout was controversial -- and brilliant, some advertising veterans now say. Others aren't so sure.

Jaguar's rebranding rollout was controversial  --  and brilliant, some advertising veterans now say. Others aren't so sure.

Jaguar's rebranding campaign has sparked controversy and divided opinions among marketing experts. The unveiling of a conceptual design for their next generation of electric vehicles received mixed reviews, with some praising the strategy while others remained skeptical about the final product meeting expectations.

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