Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' -- or a genius disruption.

Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers'  --  or a genius disruption.

Jaguar is targeting a younger, wealthier audience with a controversial rebranding campaign as it shifts to an all-electric future. Marketing experts have mixed reviews on the strategy, with some criticizing the lack of cars in the promotional video.

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