IBM Study: Profit-Driven CMOs See AI as Growth Driver, but Operational Hurdles Slow Them Down

By Yahoo! Finance   |   3 days ago
IBM Study: Profit-Driven CMOs See AI as Growth Driver, but Operational Hurdles Slow Them Down

A global study by IBM Institute for Business Value shows CMOs recognize the importance of AI but struggle due to fragmented systems. The study highlights challenges in integrating AI and the need for improved collaboration for business growth.

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