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IAB: As brands diversify ad spend, midsize media firms grow fastest

By Yahoo! Finance   |   3 weeks ago
IAB: As brands diversify ad spend, midsize media firms grow fastest

Digital advertising experienced a resurgence in 2024 post-pandemic, with rapid growth surpassing 2023. Advertisers should adapt to global uncertainties and evolving technologies. Generative AI is automating campaign management and personalization.

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