How Techstars, Meta helped profitable LatAm startup Mercately raise a $2.6M seed

By Yahoo! Finance | Aug 27, 2024 at 03:10 PM EST

Mercately, a startup in Latin America, is revolutionizing e-commerce on WhatsApp by providing backend software for brands to sell directly through the messaging platform. Founded in 2022, the company has seen rapid growth, serving over 1,000 businesses across 20 countries.

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