Guns, Gen Z, and the “PEW” Economy Set to Unleash Frenzy As GrabAGun Prepares For IPO…

The only thing more American than buying guns online is watching a bunch of millionaires in $4,000 suits pretend they understand the difference between a 10-K and a 10mm. GrabAGun, the online firearms bazaar for people who think Amazon Prime should come with a Glock, is officially going public on July 16th. And they’re doing it the most 2021 way possible: a SPAC merger, courtesy of Colombier Acquisition Corp II. Bigly.

(Source: Giphy) 

In short, GrabAGun is slithering on the NYSE, with Donald Trump Jr. playing hype man. The deal slaps a $194.5 million sticker on GrabAGun, which last year did $93.1 million in revenue… and shocker, was profitable. That’s right: a gun retailer with a balance sheet that doesn’t read like a suicide note, which is more than you can say for half the unicorns limping on around Silicon Valley. 

Which is why Wall Street, which spent the last three years “de-risking” anything that might ruffle a single ESG feather, is now getting a double-barreled reminder that the “parallel economy” isn’t just a Substack fever. Since January, 61 blank-check companies have gone public, raising $12.4 billion so far in 2025. Meaning SPACs aren’t just back… they’re insufferably back. And GrabAGun is their new poster child for “companies too spicy for woke capital.”

(Source: New York Post) 

For more context, the board itself reads like a deleted scene from The Expendables but with more lobbying and a side of “Merica!. Chris Cox, the man who single-handedly kept the NRA solvent while everyone else was busy buying ostrich skin suits, fresh off his role as “not the guy indicted, just the guy who got accused of helping try to get the guy indicted, indicted.” Colion Noir brings his brand of YouTube hot takes, which are basically a case study in why YouTube comment sections should be a controlled substance. Blake Masters shows up, presumably because there’s a quota for Peter Thiel acolytes per controversial SPAC, and Dusty Wunderlich, architect of “shoot now, pay later” financing will also be showing face. 

Naturally, the target market that GrabAGun is legit “grabbing” is none other than Millenials and Gen Z. Purchases among 18-35 year olds are up 57% since 2014, which is huge… However, the play isn’t just about slinging handguns in bulk. In fact, GrabAGun is laser-focused on what the legacy gun industry still doesn’t get: young buyers don’t want to walk into a local shop plastered with faded NRA posters and a guy named Ron who calls every woman “hun.” 

(Source: Giphy) 

They want to scroll, click, and have their legally-verified Beretta show up at their local FFL without anyone lecturing them about “back in my day.” The interface is mobile-first, the checkout flow doesn’t make you feel like you’re applying for a mortgage, and the product curation is algorithmically tuned for “people who buy a gun online and then immediately buy a holster, a laser sight, and 500 rounds of ammo because that’s what the YouTube guy said.”

Plus, when you consider that the gun biz is stuck in 1998, you can see why this platform is about to hit escape velocity. They’re giving a massive, underserved consumer base an actual e-commerce experience, not the digital equivalent of buying a microwave off Craigslist. And yet, my favorite part about all of this, is the award winning ticker it’ll be listed as: $PEW. Bonus points for branding, amirite?

(Source: Giphy) 

Of course, we’ll see how this will all play out on debut day, but this could no doubt be a moonshot, especially with GrabAGun’s response to the “ad ban angle” they are out maneuvering. Facebook, Google, and every blue-check “legacy” outlet treat the gun biz like it’s a communicable disease. GrabAGun’s response? Go full Trojan horse. Meme marketing, influencer partnerships, and every workaround in the organic playbook, all laser-focused on the only demo that matters for growth: people under 40 who buy everything else online and don’t give a d*mn about what the New York Times thinks.

Meaning, while all the legacy players are too busy arguing about ESG to notice there’s a hundred million dollars bleeding up from the bottom. GrabAGun saw it first. And now they’re loading up the NYSE. So with that, keep your eyes on this story, especially as more details come out before July 16th. For now, place your bets accordingly and keep your heads on the swivel. Until next time, friends… 

At the time of publishing, Stocks.News holds positions in Amazon and Google as mentioned in the article.