Google Dealt MAJOR Blow in Anti-Trust Loss... (Google: We Can't Handle The Truth!)

In the midst of coming off an absolute nut-cracking bloodbath yesterday, you might want to pour one out for Google this morning. They aren’t dead or anything, but their next earnings report may as well be. 

(Source: Giphy) 

As of yesterday, U.S. District Judge Amit Mehta gave a big “F’U” to big tech as he officially slapped Google with an antitrust violation that completely shattered its search engine monopoly. This comes as Mehta “mic dropped” everyone during the ruling when he declared, “ Google is a monopolist, and it has acted as one to maintain its monopoly.” 

(Source: New York Times)

As expected, this has sent shockwaves through Silicon Valley, as Google's fortress of exclusive deals with Apple, Android manufacturers, and wireless carriers has long ensured that when you fire up your shiny new iPhone, Google is your default portal to the web. And yet, while these deals have been cash cows for Google, raking in billions in ad revenue (as they steal our data), Google’s reckoning is officially upon us. 

(Source: CNN) 

Of course, Kent Walker, Google’s president of global affairs tried to do his best “You can’t handle the truth” impersonation by screaming appeal, however, the appeal process could drag on for years. So as of now, Google’s reality is extremely grim. 

(Source: Giphy)

Especially considering that estimates done by Google themselves, showed that losing their status on Apple devices would not only crush between 60% and 80% of  “Why does my cat hate me?” queries on iPhones and iPads, but it could result in net revenue losses up to $32.7 billion. Oooof, talk about getting rekt…

Now with that said, you’d think that following this landmark body shot would have a massive impact on Google’s stock, however, as of right now, Google is up +0.63% in pre-market trading, while Apple (also losing a main revenue stream) is down -1.84%.  

(Source: Yahoo Finance)

So obviously, this ruling is more massive than Kim Kardashians… influence. Google has just joined the ranks of Standard Oil, AT&T, and Microsoft as it’s the largest antitrust loss since the “browser wars” of the late 90s. You know, when Microsoft bundled Internet Explorer and Windows to completely annihilate Netscape (Netscape who? Exactly). 

(Source: Imgflip)

But now, the ramifications for the tech industry are even more colossal. If Google’s iron grip on the search market can be pried open, who’s next? Apple? Amazon? Meta? This ruling not only reshapes the entire landscape of Big Tech, but it officially opens the floodgates for competition. 

For instance, imagine a world where Bing isn’t your grandpa’s accidental homepage, but a legit viable alternative… gasp! Of course, while that alone may be a stretch, that’s where things are heading with this Google antitrust ruling. 

(Source: 9GAG) 

So given all of this, what’s the takeaway this morning? 

Well I’ll give it to ya. This is about as massive of a shakeup to what’s been deemed normal as a ruthless, foul mouth businessman becoming the leader of the free world (FIGHT! Amirite?). Times are a changin’, because now, “choice screens” will be imposed for users who are searching on the web. No more of your data being held hostage by Google by default.

(Source: Market Watch) 

For marketers and advertisers, it’s even more of a mixed bag. Fewer ads on Google could mean higher costs and a shift in strategy towards SEO and other search engines… like Bing (and who the hell buys stuff on Bing?). 

For investors? Well, you know the drill. After yesterday's Black Monday rendition as all three major indexes gave up the ghost with the Nasdaq plummeting -3.4%, you may want to avoid checking out Big Tech today. It could be painful. 

(Source: Giphy)

Because even though Google is up this morning, that may not last long following the news of this antitrust loss. Remember last Wednesday when everyone was riding high? Look how long that lasted. Hilarious…

In the end, do your due diligence, and protect yo self. Sh^t is getting crazier by the day, and this Google ruling just adds fuel to the fire. Until next time friends… 

Stocks.News holds positions in Apple, Google, Meta, Microsoft, AT&T, and Amazon as mentioned in the article.