From TikTok to the track: Gen Z are driving running's third great boom

By The Guardian   |   3 weeks ago
From TikTok to the track: Gen Z are driving running's third great boom

The surge in running's popularity is driven by Gen Z, making the sport more diverse and fashionable. Brands like Lululemon and Hoka have played a role in making running appealing to women, leading to a significant increase in female runners.

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