From Shanghai To Soho: Uooyaa's Playful Pop-Up Is Making Fashion Fun

By Forbes   |   3 weeks ago
From Shanghai To Soho: Uooyaa's Playful Pop-Up Is Making Fashion Fun

Forbes contributors provide expert analyses. Uooyaa, a Chinese brand, brings its playful aesthetic to London with a pop-up store in Soho. Founder Alex Yin focuses on fun designs that resonate globally, hinting at a future global expansion strategy.

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