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FreeWheel Partnership Expansion Could Be a Game Changer for Roku (ROKU) Programmatic Advertising

By Yahoo! Finance   |   1 month ago
FreeWheel Partnership Expansion Could Be a Game Changer for Roku (ROKU) Programmatic Advertising

FreeWheel and Roku have expanded their partnership to provide direct access to Roku's premium connected TV ad supply through the FreeWheel Streaming Hub. This integration aims to enhance transparency, demand signals, and monetization for publishers and advertisers, potentially strengthening Roku's position in premium programmatic advertising.

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