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Flash sales and charm bracelets: will QVC's 24-hour TikTok shopping channel entice gen Z?

By The Guardian   |   1 month ago
Flash sales and charm bracelets: will QVC's 24-hour TikTok shopping channel entice gen Z?

QVC, a long-standing shopping network, has ventured into live streaming on TikTok to revamp its image and reach a younger audience. Despite facing challenges like declining sales and competition, QVC aims to leverage TikTok's platform for social shopping content.

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