Figma Makes A Deal with the SaaSpocalypse Reaper to Stay Relevant…

If you can’t beat’em join ‘em… 

In case you haven’t heard, Figma just partnered with the company whose AI tools are actively eating the entire software industry alive. Bold Strategy Cotton. The company announced "Code to Canvas" with Anthropic, a feature that lets you take whatever interface you've been prompting Claude Code to build and import it straight into Figma as a fully editable design. So now when your AI agent spits out a working prototype, you can drag it into Figma's canvas, polish it up with your team, and pretend you still have a job.

(Source: Giphy) 

The pitch of course is that AI hasn’t killed design… it's just changed the workflow. Teams still need somewhere to refine what the robots build, align on decisions, iterate on the details. Figma wants to own that layer. Which is cool, but there’s still an itsy bitsy problem here. If the AI keeps getting better than all the Pixel Pixies out there, that “refinement” step starts to look pretty friggin’ optional. 

(Source: CNBC) 

Translation: Figma is essentially building the nicest possible on-ramp to the highway that runs them over. They're making it easier for teams to use the exact tools that might replace them. And spoiler, the stock knows it. For context, Figma's down about 85% from its 52-week high of $142.92, caught in what traders are now calling the "SaaSpocalypse." The iShares software ETF is in a bloodbath. Salesforce, ServiceNow, Intuit, are all getting body-checked by the realization that AI tools can do half their product's job for free. Woof.

That said, the Figma reports earnings Wednesday after the close. Which means investors are going to want an answer to a pretty simple question: if AI agents can generate interfaces, and teams can refine them inside those same AI tools, why da heyl do we need Figma? And yet, the wild part is that Figma doesn't really have a choice here. If agentic coding is the future, you either integrate with it or you get left behind. So partnering with Anthropic at least keeps Figma in the conversation. But that doesn't mean it keeps them in business.

(Source: Giphy) 

Now of course, we’ll see what comes of this. People can say and preach all the “hope” they want… but if you ask me, it still doesn’t look promising. Meaning, keep your eyes on this story and place your bets accordingly, friends. Until next time… 

At the time of publishing, Stocks.News does not hold positions in companies mentioned in the article.