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Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue

By Business Insider   |   Nov 19, 2024 at 03:00 PM EST
Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue

After Elon Musk's takeover, X's ad revenue declined, leading to lawsuits against advertisers. X partnered with adtech company PubMatic to boost revenue from open internet native display and video ad spend.

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