E.l.f. shares soar as cosmetics retailer raises guidance after posting 40% sales gain

By CNBC | Nov 6, 2024 at 04:05 PM EST

E.l.f. Beauty increased its full-year sales guidance after a 40% growth in sales, surpassing analysts' expectations. The company's strong performance was driven by viral marketing, appealing to various age groups, and offering quality products at competitive prices.

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