Elf Beauty lifts annual forecasts on resilient cosmetics demand

By Yahoo! Finance | Nov 6, 2024 at 04:15 PM EST

Elf Beauty has raised its annual sales and profit forecasts due to strong demand for affordable cosmetics like lip oil and liquid blush. The company's strategy of offering quality products at low prices has helped it succeed in a challenging market, with net sales expected to reach $1.32-1.34 billion.

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