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Direct Line accepts £3.6bn takeover after rival insurer Aviva raises bid

By The Guardian   |   2 weeks ago
Direct Line accepts £3.6bn takeover after rival insurer Aviva raises bid

Direct Line has accepted Aviva's improved offer, valuing the business at £3.6bn. Aviva reached a preliminary agreement with a third bid valuing Direct Line at 275p a share. This potential takeover could create a major player in the insurance market.

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