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Deitsch: Put the women's NCAA Tournament championship game on ABC in prime time

By The New York Times   |   1 week ago
Deitsch: Put the women's NCAA Tournament championship game on ABC in prime time

Championship games like the World Series, NBA Finals, and NCAA tournaments start in prime time for higher viewership. ESPN's growing coverage of women's college basketball aims to maximize exposure, with a push for the title game to air in prime time on ABC for broader reach and growth of the sport.

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