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Coca-Cola's CEO explains why its $5 billion bet on a coffee chain hasn't worked out as planned

By Business Insider   |   1 month ago
Coca-Cola's CEO explains why its $5 billion bet on a coffee chain hasn't worked out as planned

Coca-Cola's CEO, James Quincey, acknowledges that their investment in Costa Coffee did not meet expectations. Despite the setback, the company still finds the coffee business attractive and profitable. They are reevaluating their approach to the coffee industry, considering potential changes for the future.

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