Charms are finding their way onto every Gen Z girl's bag. Here's a peek into the origins of bag charm cult culture.

By Business Insider | 3 weeks ago

Bag charms have become a trendy accessory, reflecting personal style and serving as a marketing tool for brands. From unique designs to celebrity endorsements, bag charms are a popular way for Gen Z to express themselves and differentiate their bags in a sea of similar styles.

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