British Airways' new loyalty program will make it harder for leisure travelers to earn status, and people aren't happy

By Business Insider   |   3 days ago
British Airways' new loyalty program will make it harder for leisure travelers to earn status, and people aren't happy

British Airways is changing its loyalty program to base earning on customer spending rather than miles flown starting April 2025. Members will earn Tier Points for every $1.25 spent on eligible items. The new system aims to reward loyalty but has faced backlash from customers concerned about increased spending requirements.

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