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ATM By Anthony Tony Melillo Opens Soho Store As Part Of Brand Reboot

By Forbes   |   1 month ago
ATM By Anthony Tony Melillo Opens Soho Store As Part Of Brand Reboot

Tony Melillo, founder of ATM by Anthony Thomas Melillo, partnered with Steve Madden to revitalize his brand, attracting new customers while retaining loyal ones. This strategic reboot includes a new store in Soho, revamped logo and website, and a focus on DTC sales.

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