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Assessing the MLS and Apple TV partnership two years into the decade-long deal

By The New York Times   |   2 weeks ago
Assessing the MLS and Apple TV partnership two years into the decade-long deal

MLS Cup will air on Fox and Fox Deportes in the U.S., also streamable on Apple TV for free. MLS's partnership with Apple has enhanced broadcast quality and global accessibility but faces challenges in audience growth. Despite positive feedback, efforts continue to expand viewership and improve broadcasts.

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