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Appliance Manufacturers Have Gone Full Tech. Is This A Selling Point For Investors?

By Sean Kelland   |   Jun 27, 2024 at 04:01 PM EST   |   Companies
Appliance Manufacturers Have Gone Full Tech. Is This A Selling Point For Investors?

SharkNinja (NYSE: SN) has been living up to its name. Since its IPO just under a year ago, this disruptive, tech-savvy appliance maker has seen impressive growth, with shares stealthily climbing 209% from their lowest point. Q1 net sales shot up 25% year-over-year to $1.07 billion, indicating strong growth. Adjusted gross margin increased by 210 basis points, and net income was up 24.8% to $148.6 million. SharkNinja’s adjusted EBITDA rose 29.5% to $230.5 million, which is 21.6% of the company’s adjusted net sales.

Who Is SharkNinja?

SharkNinja is a company known for innovative household appliances, particularly in floor care (Shark) and kitchen products (Ninja). The company punches above its weight, offering high-quality, high-performing products at competitive prices, striking a balance between value and innovation. The company analyzes customer feedback and data to drive product development and is planning to release about 25 new offerings annually. SharkNinja's customer-driven approach and focus on innovation are seen as key factors in its potential to disrupt the consumer product market.

SharkNinja is exploring new product categories, including outdoor and sporting goods, with early success in items like the Ninja FrostVault cooler and Shark FlexBreeze™ indoor/outdoor fan. The company aims to expand its international business to eventually surpass its U.S. operations in the next five years.

What The Analysts Are Saying

The company's ability to deliver value while continuously improving existing products and expanding into new categories makes it an attractive investment opportunity despite its premium valuation. With a forward price-to-earnings ratio of 20.4, SN trades at a premium compared to industry peers, with an average of 13.6. Even so, analysts view SN stock favorably, with a unanimous "Strong Buy" rating from six analysts and an average price target of $84.75. Analysts point to the strong focus on its customers’ needs as an indicator of future growth.

Neither Sean Kelland nor Stocks.News have positions in this company.

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Sean Kelland

Financial Commentator

Sean Kelland is a financial commentator with a keen interest in the intricate interplay between geopolitical movements and market dynamics. With a sharp eye for curating leading analyst insights, Sean delivers timely and impactful financial content that navigates the complexities of the global market. Drawing on his extensive experience in content creation and writing, he provides readers with val...

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