Apple's Subtle Push To Sell You A New MacBook Pro

By Forbes   |   2 weeks ago
Apple's Subtle Push To Sell You A New MacBook Pro

Forbes contributors provide expert insights. Selling laptops like MacBook Pro involves differentiating from MacBook Air. Apple Silicon's advancements challenge consumer perception. Despite subtle performance gaps, Apple leverages time to drive consumer upgrades, emphasizing owning the latest models for emotional appeal and FOMO.

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