Apple CEO Tim Cook says tariffs to add only $900M in costs in Q3 | TechCrunch

By TechCrunch   |   2 weeks ago
Apple CEO Tim Cook says tariffs to add only $900M in costs in Q3 | TechCrunch

Apple CEO Tim Cook discussed the potential impact of President Trump's tariffs on the company during a recent earnings call. While Apple estimated tariffs could add $900 million to costs if conditions remained the same, Cook emphasized the uncertainty and emphasized Apple's focus on long-term innovation and user satisfaction.

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