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Amazon's internal forecast suggests a $700 million financial gain from its AI shopping assistant Rufus

By Business Insider   |   1 week ago
Amazon's internal forecast suggests a $700 million financial gain from its AI shopping assistant Rufus

Amazon is optimistic about its AI shopping assistant Rufus, projecting over $700 million in profits from its downstream impact this year. Despite mixed reviews, Amazon is heavily investing in Rufus to enhance customer engagement and spending.

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