A sleepy beach town in New Jersey is rebranding as a luxury travel destination. Thanks to the condo market, business is booming.

By Business Insider   |   2 weeks ago
A sleepy beach town in New Jersey is rebranding as a luxury travel destination. Thanks to the condo market, business is booming.

Long Branch, New Jersey, is undergoing a transformation attracting wealthier residents and visitors, changing the town's landscape. New luxury developments and rising condo prices are reshaping the once old-school beach town, leaving behind old landmarks. Business owners benefit, but locals feel nostalgic as cherished places are replaced.

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