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'A lot of chaos, quickly': panic grips US music industry as 'kingmaker' TikTok faces ban

By The Guardian   |   4 days ago
'A lot of chaos, quickly': panic grips US music industry as 'kingmaker' TikTok faces ban

The potential US shutdown of TikTok is causing labels and artists to rethink marketing strategies. TikTok has revolutionized music promotion, creating stars and influencing music trends globally. Marketers are advising diversifying strategies as TikTok's future remains uncertain.

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