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A Conversation With Sedgwick CMO Emily Fink On How The Next-Gen CMO Role Resembles That Of A CEO And Why The Storied Wanamaker Problem Should R.I.P.

By Forbes   |   2 months ago
A Conversation With Sedgwick CMO Emily Fink On How The Next-Gen CMO Role Resembles That Of A CEO And Why The Storied Wanamaker Problem Should R.I.P.

The CMO role is evolving, with many transitioning to CEOs. Emily Fink, CMO of Sedgwick, discusses the changing landscape, emphasizing the need for strategic thinking, customer-centricity, financial acumen, and tech expertise.

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