$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

By Business Insider | 3 weeks ago

Model Hailey Bieber's skincare brand, Rhode, excelled due to its affordable luxury products, strong social media presence, and minimalist packaging. Acquired by ELF Beauty for a billion dollars, Rhode's success lies in its hybrid skincare-makeup products and Bieber's influencer status.

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