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WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers plans and creates marketing and branding campaigns; designs and produces advertisements across various media; and provides media buying services, such as strategy and business development, media investment, data and technology, and content. The company also offers public relations advisory services to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities; and specialist agency services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
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The Latest News section aggregates recent news posts from various news outlets, offering a comprehensive overview of the most recent developments related to the topic.
Talk of a bid for WPP PLC (LSE:WPP) PR business makes sense, according to analysts at Citi, and might persuade management given the value it could generate. Bloomberg and FT both reported that KKR ha...
CANNES, France--(BUSINESS WIRE)--The Cannes Lions International Festival of Creativity today named WPP (NYSE: WPP) as Creative Company of the Year for 2024, with Ogilvy taking home Creative Network of...
Mark Read, CEO at WPP, discusses Elon's Musk's comments to advertisers at Cannes Lions and explains how the company are using AI in their latest innovations....
WPP Open for B2B is powered by IBM's watsonx AI and data platform to solve complex B2B marketing challenges IBM is the first user of the platform to accelerate its AI-driven marketing and communic...
WPP (WPP) is technically in oversold territory now, so the heavy selling pressure might have exhausted. This along with strong agreement among Wall Street analysts in raising earnings estimates could ...
AUSTIN, Texas--(BUSINESS WIRE)--KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group (CMI), the global healthcare media strategy agency and part of WPP (NYS...
NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces that it has integrated Anthropic's state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing ...
NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today reported its 2024 First Quarter Trading Update. Key figures First Quarter £ million ‘+/(-) % reported1 ‘+/(-) % LFL2 Revenue 3,412 (1.4) ...
WPP PLC (LSE:WPP) shares fell after its first-quarter revenue fell more than expected, led by reduced ad spending at technology companies in the US and a sharp fall in China. Revenue less pass-thro...