Volkswagen’s New Business Plan: Get Mugged by Trump, Then Build Him an Audi… (Genius)
Volkswagen has had enough. After coughing up $1.5 billion in Trump-era tariffs like a European tourist getting mugged at a Denny’s in Shawnee, Oklahoma (a.k.a. Meth-city U.S.A.), the German automaker is now flirting with Washington in the most American way possible: cash and factory jobs.
RIP to the G.O.A.T. (Source: Giphy)
The pitch? A bespoke trade deal where every dollar VW invests in U.S. soil is met with a dollar shaved off their tariff tab. And in case that wasn't seductive enough, they’re dangling a big one: Audi production in America… .a.k.a. something that’s never happened and previously ranked just below “Germany wins Super Bowl” on the list of unlikely events. Just picture it: An Audi Q5 rolling off a South Carolina assembly line with Toby Keith blaring in the background… beautiful.
(Source: Wall Street Journal)
But alas, since Trump slapped a 25% tariff on global auto imports last April… layered over the usual 2.5% baseline… Volkswagen has been bleeding cash. Not the sexy kind of bleeding that hedge funds can spin into a meme, but the boring, balance-sheet-draining kind that makes CFOs sweat and activist investors smell blood. Naturally, VW’s response has been to spend its way to salvation. CEO Oliver Blume has proposed a “scalable package” of U.S. investments in exchange for tariff relief. The idea is simple: We build stuff here, you stop shaking us down at customs. What’s that? Trump’s tariff plan is bending the neck of foreign nations who have milked our generosity for all us Americans are worth? Exactly…
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And the best part, it’s not just lip service. VW has already plowed $2 billion into a Scout-branded truck factory in South Carolina, inked a $5 billion deal with Rivian, and plans to unleash a horde of robotaxis with Uber in Los Angeles. Now of course, while this would seem exaggerated to some… it’s not. Especially considering VW’s second-quarter numbers came in looking like they just drove through a hailstorm. Operating profit fell 29% to €3.83 billion. That’s despite a decent revenue haul of €80.8 billion… because $1.5 billion of it went straight into Uncle Sam’s tariff collection jar. Sprinkle in €700 million in restructuring costs and a few billion on soft-margin EV expansion, and you’ve got a quarter that only an economist could love.
As a result, the company slashed its full-year guidance as operating return on sales is now expected to land between 4% and 5%... down from 5.5% to 6.5%. If tariffs drop to 10%, they might hit the high end. If Trump goes nuclear and hikes them to 30% in August (as threatened), VW may need to start selling bratwurst out of the back of a Porsche Cayenne (which VW notably confirmed has no plans to go red, white, and blue under that hood) to stay afloat.
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Bottom line, Volkswagen’s situation reads like a dark comedy: an automaker trying to modernize, electrify, and globalize… while getting kneecapped by policy whiplash and nationalist tariffs. But instead of whining in German, they’re proposing deals and putting money where their muffler is…’Murica!. Now it’s simply Trump’s move. Will he take the offer? Or will he raise tariffs to 30%, rebrand Audis as “socialist sedans,” and dare Germany to blink? We shall see, but it’s clear that Trump’s hobby of snappin’ necks is leading to America cashin’ checks. Meaning, keep your eyes on this story and place your bets accordingly, friends. Until next time…
At the time of publishing, Stocks.News holds positions in Uber as mentioned in the article.