Well, Thanksgiving was a blast for my family… aside from my brother-in-law talking about WWE all day. (Seriously, the man can monologue about Roman Reigns and Logan Paul like it’s Shakespeare.)

Speaking of wrestling and family dynamics: On Wednesday, Unusual Machines (a tiny drone company you’ve definitely never heard of) dropped the bombshell that Donald Trump Jr. is joining their advisory board. Their stock immediately strapped on a jetpack and hit an 83% gain by the closing bell.

Before Wednesday Unusual Machines was begging for some attention from Wall Street (8.3 million shares outstanding, a market cap under $75 million, and a stock price that dipped below a dollar earlier this year). But then Trump Jr., the Trump-est of Trump siblings, waltzed in with his business suit and America First buzzwords, and suddenly, this company quickly went from outcast to the prom king. By the end of Wednesday, the stock closed at $9.89. 

The company, which specializes in drones and drone components, made their pitch loud and clear: Trump Jr. will help bring drone manufacturing back to the good ol’ USA. His statement was straight out of the Trump family playbook: “The need for drones is obvious. It is also obvious that we must stop buying Chinese drones and Chinese drone parts.” I’m sure somewhere in a speech he said: “American drones are gonna be yuge”.

Here’s the thing about the Trump name: it’s not just a brand—it’s a stock market meme. Whether it’s Truth Social or whatever company he’s tweeting about, the Trump Effect sends prices either soaring or plummeting faster than you can say “Make America Great Again”. In this case, the combo of Trump Jr.’s board seat and a recent tweet from Elon Musk praising drones over fighter jets was enough to turn Wall Street into a frenzy.

And let’s not forget: Trump Jr. isn’t just advising Unusual Machines; he’s got skin in the game. According to filings, he owns 331,580 shares, a mix of privately bought and restricted stock units. So yeah, he’s all in.

Despite the stock rally, this company’s got baggage. They posted a $4.86 million loss in the first nine months of the year, and revenue barely cleared $3.5 million. Oh, and they’re heavily reliant on Chinese imports for their components—awkward, considering the Trumps are all about tariffs and trade wars. But hey, their CEO, Allan Evans, is optimistic. “Don Jr. brings a wealth of experience,” he said, which is CEO-speak for “We needed this guy’s name to stay afloat.”

The real question: is this stock rally legit or just a sugar high? Trump Jr. is a polarizing figure, and his involvement could totally change their future. Unusual Machines might be banking on his name to open doors, but they’ll need more than that to compete in the growing drone market.

For now, though, Unusual Machines is the life of the party, soaking up all the attention. And if nothing else, they’ve proven that slapping a Trump sticker on your company is the business equivalent of turning a plain coffee into a pumpkin spice latte… it’s instantly more popular.

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Stock.News has positions in WWE and Unusual Machines mentioned in article.