TKO Group Holdings, the parent company of the UFC and Zuffa Boxing, has signed an exclusive, multiyear deal with Polymarket to bring real-time prediction markets to live fight broadcasts starting in 2026. The feature will roll out when UFC and Zuffa Boxing events begin streaming only on Paramount+ in the U.S.

The partnership will allow viewers to see live, changing probabilities of who is likely to win a fight. These probabilities will update instantly as major moments happen, such as a strong punch, a knockdown, or a late-round surge. Polymarket will provide the technology behind these updates and will create a “Fan Prediction Scoreboard” that appears on screen during events.

Polymarket CEO Shayne Coplan said the system works much like a financial market. Speaking on CNBC, he explained that fans will be able to “buy and sell” predictions throughout a fight, with prices moving as momentum changes. The idea is to give viewers more information and a new way to follow the action in real time.

TKO CEO Ariel Emanuel said the goal is to make the viewing experience more interactive and to help fans feel more involved during live events. The companies will also develop social content using Polymarket’s data, including videos that look at possible future matchups based on fan sentiment.

The move is part of Polymarket’s broader push into mainstream sports and entertainment. The company has recently signed deals with the NHL and fantasy operator PrizePicks, and its data tools have been added to Google Finance and Yahoo Finance. Polymarket also raised $2 billion in new funding from Intercontinental Exchange (the owner of the New York Stock Exchange) valuing the company at $9 billion.

The platform has said it plans to launch its own crypto token, but it is not expected soon. Prediction markets on other platforms currently show low odds of an announcement this year.

For TKO, the deal fits with a larger shift in sports broadcasting toward real-time stats and interactive tools. As more fans watch on streaming platforms, leagues are trying to offer features that go beyond standard commentary or betting odds.

When the new system launches in 2026, viewers will see not only the fight itself but also how global predictions move from moment to moment. TKO believes this added information will help hold viewers’ attention and make its broadcasts stand out in a crowded streaming market.

At the time of publishing this article, Stocks.News holds positions in Google as mentioned in the article.